The Ask
The client wanted to leverage the popular and well-established Spinnakers brand while giving this new product line a fun and refreshing vibe using bold, jump-off-the-shelf colors – with a nod to what was previously Victoria Soda Works.
Mandatory inclusions from the client: The Spinnakers sail and bubbles along the top to pay homage to bubbles used within the Victoria Soda Works brand.
The Result
A fun and lively lineup of sodas that will tantalize your tastebuds – right from the shelf. While this project didn’t turn out exactly how I had hoped, the client is thrilled and the product looks absolutely amazing in person. See below for some earlier concept designs for this project.
Agency Credit
This project is credited to Eclipse360, where I currently hold the role of Associate Creative Director.
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Project Roles
Graphic Design
Annika Lavigne
Creative Direction